Artistic - Community Cultural Development through Artistic Skills Development
 
Audience - Community based cultural development through individual assistance, group training and networking in governance, communications and resource development to ensure long-term sustainability of volunteer organisations and individuals

Access - Visual, Performing and cinematic cultural development through locally based activities and infrastructure and access to regional and national product.

Partnerships - Further development of Local Government partnerships- assisting upgrades of infrastructure, development and implementation of cultural policies and encouraging support of cultural based activities on a local level.

Profile - A strengthened public profile through an actively implemented marketing plan

Finance and Operations - Maintain sound financial policy procedures and administration and internal managerial processes to ensure the organisations sustainability.